Is the entertainment industry a monster that has taken over sport? U.C.CEARES is a small team in a district of Gijon that is self-managed, trying to get ahead with the lowest budget in the category and extolling the true values of football. Their motto makes this clear: the least money, the most passion. However, not everything is wine and roses at Ceares. Being the poorest team in the category also means a fierce battle against the elements to keep the club afloat. But U.C.Ceares has something that the big clubs don’t have: the pride of knowing that the team belongs to everyone who is part of it.